Snapchat rolled out tool for creating on-demand geofilters on the web, using templates for weddings, birthdays, and other celebrations today.
The filters, which can cost as little as $5 for a party in a small geographic area, will appear alongside the other geofilters inside the app when your guests post snaps during your event.
Snapchat's tool which allows you to customize the filter's color palate and the text, and offers preview images to show you what your guests' snaps will look like once the filter is live, also gives Snapchat a new way to make money beyond its traditional advertising business.
It rolled out alongside a nice update to the app that makes a handful of things a bit easier as you can now tap once and the filters will load.
Also when adding a caption to a snap, you can now long-press to see some new text options: bold, underline, and italic. You can also animate your captions the same way you can animate emojis, "pinning" them to an object inside a video snap by long-pressing the caption after you've recorded your video.
You can also now preview a person's public stories before adding them as a friend — something that could help users discover new accounts a little more easily.
The update which is now live on iTunes App Store; wasn't available on Android yet.
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